![]() Reuniting with Williams, a frequent collaborator with Ambrose for the last three decades, felt right. “They represent not only all-female basketball players but also all women in the game of life who have a passion in their eyes and a determination to win.” I see them outside of the context of their job,” says Ambrose. “When I look at them, I see strong women, mothers, friends, sisters, daughters-not just basketball players. The Women’s Hoops collection drops with a Hype Williams–directed campaign featuring WNBA stars Skylar Diggins-Smith, Breanna Stewart, Katie Lou Samuelson, and Jackie Young to hammer that message home. Women and women basketball players should be a part of that conversation,” she says. “The men have gotten so much notoriety style I think it’s a good time for us to reclaim our throne. Still, Ambrose wishes the attention wasn’t focused solely on the male players. The collection arrives at a moment when basketball wields an outsized influence on fashion. For this collection, I created an oversized version with a retro, ’90s vibe.” “ were one of my favorite silhouettes growing up. “It was important to me to include some elements from the collection that are gender-neutral, opening up the category to more people so that everyone feels included.” Universally wearable pieces like the rugby sets were created with that in mind. “I do hope to see some men in the collection,” she says. While the range is geared toward women, Ambrose says that everyone can get in on the fun. I’ve had to discover and serve her within the overall collection through emotion, in a way that would make her feel fearless and powerful-whether she was an athlete or not.” “We knew what the men’s business looked like, but as this is the launch of an entirely new category for Puma, we didn’t know who the female customer was,” says Ambrose. Although Puma has offered women's clothing in the past, the Women's Hoops range is a proposition. ![]() “I’m trying to predict the future of this category and use style to guide the narrative of it.”Ĭonceiving the debut collection, which launches December 1, meant anticipating the needs of its ideal client. “We work on three seasons at a time, so while I’m talking to you about fall 2021, I’m working up to spring 2023!” she says. For Ambrose, who has been hard at work on the drop, called High Court, for the better part of a year, it’s one of the many milestone moments she and team Puma have planned. Designed by fashion legend June Ambrose, who joined Puma as creative director in 2020, the 25-piece lineup of essentials for dressing on and off the court marks both a new category ( Women’s Hoops) and a new chapter. Still, its debut women’s basketball collection pushes things into fresh territory. The first brand to name a shoe after a player-1970’s Clyde sneaker in honor of Knicks great Walt “Clyde” Frazier-Puma has been linked to the sport for decades. ![]()
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